Running a business is expensive with many costs involved. You’ve got the cost of the business premises plus the cost of equipment and quite possibly the biggest expense is marketing. Marketing can be anywhere from a few hundred dollars a month right through to several thousands of dollars, or more, depending on the size of your business.
While you may not be able to reduce some costs, you can however cut some of your marketing costs, such as your SEO costs. SEO, or search engine optimisation as it is known, works closely with SEM. SEM is search engine marketing. In brief, SEM refers to the ads that you pay for on Google or Bing that generate a high search ranking. Some businesses can spend a lot of money on their SEM, but with the right SEO strategy you don’t need to spend huge amounts of money on paid advertising. Instead you can let your audience come to your website organically.
Organic SEO is a high search ranking that you don’t directly pay for. You may pay for an organic SEO consultant, but you don’t actually pay for the ranking itself.