Organic SEO Consultant

Running a business is expensive with many costs involved. You’ve got the cost of the business premises plus the cost of equipment and quite possibly the biggest expense is marketing. Marketing can be anywhere from a few hundred dollars a month right through to several thousands of dollars, or more, depending on the size of your business.

While you may not be able to reduce some costs, you can however cut some of your marketing costs, such as your SEO costs. SEO, or search engine optimisation as it is known, works closely with SEM. SEM is search engine marketing. In brief, SEM refers to the ads that you pay for on Google or Bing that generate a high search ranking. Some businesses can spend a lot of money on their SEM, but with the right SEO strategy you don’t need to spend huge amounts of money on paid advertising. Instead you can let your audience come to your website organically.

Organic SEO is a high search ranking that you don’t directly pay for. You may pay for an organic SEO consultant, but you don’t actually pay for the ranking itself.

So what do we do as an organic SEO consultant?

We’re glad you asked because there are so many things that we do to improve your search ranking.

The first thing that we will do is find out what you want to achieve. We’ll ask you what your business goals are and what your areas of weakness are. We’ll also find out what’s going well in your marketing strategy. By knowing what your business goals are, we can partner together with you to improve your search ranking. We attempt to do this at the lowest cost possible.

So what methods do we use? The next step after finding out what your goals are is to conduct an audit of your website. During this audit we will review the platform that you have used to build the website. We will also review the content and identify any areas that could be improved. It could be that the platform that you’re using doesn’t generally rank well. If that’s the case we will advise you on the investment in getting a new website built. If the website doesn’t need rebuilding but the content needs rewriting we will recommend one of the SEO content writers that we work with. They will write content for your website based on the keyword research that we’ve done. This means that the content will be seen by a large audience and you have a higher chance of ranking on page one.

The most important thing that we, as an organic SEO consultant, like to tell our customers is, is that you may not rank immediately. Sometimes it can take a month or two before you do start to rank, but when you do, if you keep doing what you’re doing, you will maintain that ranking. That is part of our process as well. As your organic SEO consultant we will constantly monitor your website to see where it’s ranking and if there are any improvements or dips, we will let you know and give you advice on how to improve your ranking again.