There is a lot to consider when you’re marketing your business. You need to think about social media marketing, SEO and Google AdWords. The more platforms you are on, the better it is going to be for your business because you’ll be gaining more exposure. More exposure will lead to more enquiries and subsequently you will end up with more conversions. More conversions leads to increased revenue.
One way that most businesses are found these days is on Google. If you’re not on Google these days your business may as well not exist. That may sound harsh but people search for businesses online so it is very important that you are easily found on Google.