To maximise your SEO effectiveness, you need to use the right keywords. Keywords are the words that people search on Google. If you’re running a butchery it may seem counterintuitive to run the word “barbeque” but it could actually be relevant if your audience is searching for “barbecue meat”. You see, it’s one thing to rely on assumptions when thinking about keywords but it’s another to know what your audience is actually searching for. Knowing their actual search habits means that you can more effectively target the keywords. Instead of only running a narrow selection of keywords, expanding to related areas may give you greater exposure in reaching your audience.
Choosing the right keywords can help you create content that will take your business exposure to the next level. This means you will attract the right audience, and a bigger audience. Choosing the right keywords is vital for achieving your business goals.